We believe great documentation
should be effortless
StepFlow started because the founders kept watching the same thing happen: a skilled worker retires, moves on, or just gets sick — and the knowledge leaves with them. Not because anyone wanted it that way, but because capturing that knowledge was too slow and too painful.
Our story
Maya spent 10 years running operations technology at large manufacturers. Every year, the same problem: expensive ERP rollouts, detailed SOPs written by consultants, training decks assembled by L&D teams — and workers still doing it the wrong way because the documentation was five years out of date and impossible to read on a phone.
Jordan had been building computer vision systems and kept bumping into the same gap: the hard part of documentation isn't AI — it's the workflow around it. Models can watch a video and describe what's happening. The hard part is making that output useful, editable, publishable, and maintainable by a team that doesn't have a dedicated tech person.
They met at a YC event in 2024, spent three months talking to operations managers, and found the same answer everywhere: "I would do this myself if it didn't take so long." StepFlow is the answer to that. We're making it so fast that documentation happens automatically — as a side effect of normal work.
We're backed by Y Combinator and a group of operators who've felt this pain firsthand. We're a small, focused team. We ship fast, we talk to customers obsessively, and we measure success by how much time we save real workers.
What we believe
Respect the worker's time
Every tool we build should save time, not create new overhead. If an operation takes longer with StepFlow than without it, we've failed.
Documentation is a safety issue
Bad instructions injure people. We treat accurate, clear documentation as a safety problem, not a productivity problem. The bar is high.
Viewers are citizens, not metrics
We will never charge per viewer. The person reading instructions at 2 AM on a factory floor should have the same access as a manager on a desktop.
Opinionated but not precious
We have strong opinions about the right way to document processes. We'll also change those opinions when we're shown a better way.
The team
Maya Chen
Co-founder & CEO
Previously led operations technology at a 10,000-person manufacturer. Spent a decade watching great workers fail because the documentation was terrible.
Jordan Rivera
Co-founder & CTO
Built production CV systems at two YC companies before StepFlow. Obsessed with models that actually work in messy, real-world environments.
Sam Okafor
Head of Product
Former process engineer turned product manager. Has personally trained over 200 workers and knows exactly how painful manual documentation is.
Join us
We're a small team with a big problem to solve. If you care about making work safer and more efficient for the people who do it, we'd love to hear from you.
Get in touch